Shopper Behavior

Mid-April snapshot of COVID-19 shopper behavior in Portland, Oregon

We are now nearly two months into my photodocumentary project on the impacts of COVID-19 on ordinary people. I am doing this by taking snapshots on a weekly basis at one location, my Fred Meyer outlet located on SW Barbur Boulevard in southwest Portland.

Each week I visit aisles where high-value commodities that have taken on almost supernatural powers or larger-than-life powers are kept. The prevalence of those supplies give me what I’m calling my COVID-19 Portland shopper sentiment index.

The goods I have focussed on include: dry beans and rice, canned goods (specifically beans), pasta, cleaning goods (such as sanitary wipes and bleach), and toilet paper and paper towels.

I took these shots at the Fred Meyer, where I also saw that customer adoption of voluntary cloth mask wearing still held at about 35 percent of shoppers, the same as the week earlier.

Here’ is my breakdown for April 17, 2020:

  • Toilet Paper: high anxiety (worsen)
  • Dry Beans/Rice: medium anxiety (same, bulk containers were mostly empty, shelves 1/3rd full)
  • Cleaning Goods: high anxiety for sanitizers, medium for other supplies (same)
  • Canned Beans: low anxiety (same)